What’s up, MetaverseBay here.

We share what newcomers should know, what updates experts should know about, and what everyone may find interesting.

Let’s get down to it.

This week we’re covering Metaverse Platforms.

Creating the future with a host of digital and physical experiences.

Fashion and brand loyalty are seeing unprecedented boosts.

Experience your fashion like never before!

DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.

An addition to our newsletter is our Metaverse Liveliness Index.

It gives us an idea of public interest in the metaverse and how relevant it is at this moment in time.

We will publish a full length article explaining the breakdown and calculation.

This week again saw no value change in the index.

The overall bear market continues with a slight downtrend in ETFs and uptick in token values.

Based on the continual bottom around this point we may be seeing the bottom of the market.

As more metaverse technologies come out, attitude shifts to be more positive, and markets overall become more bullish, we expect to see the value increase.

This week we are touching on Minting.

Minting refers to the process of creating a non-fungible, or unique token on the blockchain.

This is important for creating unique wearables in fashion, tokens for payment, or creating artwork.

Minting ensures these assets are traceable with their unique IDs, so ownership can be verified before purchase or trading.

Blending the Digital & Physical Worlds

Within the metaverse space we are continuously seeing how physical objects are twinned in the digital realm.

Now we can find examples of digital goods having physical counterparts made. This week we’re noting two excellent examples, Macy’s and Claire’s

Macy’s recently launched a digital fashion platform, the Mstylelab to go alongside and promote their “On 34th” collection.

According to their website, the Mstylelab is defined as “a journey into the future of fashion, merging physical and digital realms to create cutting-edge style experiences.”

Users start by designing a unique piece of digital fabric, they later unlock other digital wearables matching its design. All pieces of the “On 34th” collection are digitized for purchase as well.

Read more here and see a preview here.

Claire’s recently launched 11 physical products based on its “Shimmerville” Roblox game which launched last October. The goods include plushies of in-game pets, notebooks, stationery, and pens.

Their launch into the metaverse space was largerly driven by requests for more content from their Gen Alpha/Z customers, who comprise the majority of their 18M+ strong loyalty club.

What kind of digital shopping experiences do you want to see in the future?

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A frank discussion on where it is and what to expect.

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Microsoft Sees More Metaverse Business Than Gaming Applications
Which will benefit more?

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Metaverse Fashion Market To Grow Despite Challenges
How they will be overcome

Metaverse Fashion to Grow $6.6 Billion From 2021 to 2026
Many brands are entering and for good reason

Minting an NFT (tokenizing an asset) is an extremely simple process anyone can do.

The first step is to create a wallet and select a blockchain to mint the NFTs on (Ethereum is the most popular blockchain and Metamask is a commonly used wallet).

Next (in the case of artwork), you upload the file you want to turn into an NFT (commonly a JPG, PNG, GIF, etc.) up to the NFT marketplace which will tokenize it for you and allow you to list it for sale.

This does come with a modest fee but is very straightforward and is similar in process to uploading content to Spotify, YouTube, or other platforms.

Other assets such as homes, song files, and more can also be turned into NFTs to verify their ownership.

The process for physical assets is much more complex but can still be accomplished for a quick and seamless transfer of ownership.

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