What’s up, MetaverseBay here. 

We share what newcomers should know, what updates experts should know about, and what everyone may find interesting. 

Let’s get down to it. 

This week we’re taking a look at the Web3 Metaverse.

Poised to deliver value to more than gamers.

The metaverse can deliver companies value in more than just digital goods and gamification.

Corporate processes are poised to greatly benefit as well!

DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.

An addition to our newsletter is our Metaverse Liveliness Index.

It gives us an idea of public interest in the metaverse and how relevant it is at this moment in time.

We will publish a full length article explaining the breakdown and calculation. 

This week we saw a jump to 32 points. 

This was led by strong jumps for the token ETF and metaverse token blend of 11.69% and 13.39% respectively. 

While token values have seen a strong rally in recent weeks trends have been a little stagnant. 

This week we are touching on Digital/Virtual Identity.

Your digital/virtual identity is everything you use to express yourself in the metaverse space. 

The appearance of your avatar, the actions you perform, and your personality traits are all components of it. 

Additionally, anything you use to identify yourself, including SoulBound Tokens, can be a component of your identity as well. 

A New Era of Business Strategy

The metaverse and Web3 can deliver unprecedented value to businesses and many facets. 

As a matter of fact, Bill Gates predicted that within 2-3 years most meetings will take place in the metaverse, rather than 2D video platforms. 

One area that will greatly benefit is HR and DE&I (diversity, equity, and inclusion). 

Within the space employees can actively shape their identity in innumerable ways. Many studies have found a high level of congruence between a user’s actual self and their avatar’s appearance. 

Despite this, people can alter their age and certain personality traits to help remove biases. 

This can be a helping hand in removing biases and prejudices based on appearance, an effort companies are spending significant time and money on.

Finally, the metaverse can allow connection and collaboration on a new level. 

Geographic, cultural, and linguistic restrictions are irrelevant with instant connection and translation. 

Looking to the future, businesses efforts in this area are predicted to pay off as these technologies improve and drive inclusion and collaboration.

🔴

The Importance of the Right Business Model
Why some projects have failed.

🟡

How Metaverse Leaders Should Think About Business
How it can be leveraged for their benefit.

🟢

Virtual Reality Real Business
The impact of the metaverse on business.

Just as in real life we will create our own unique identity in the metaverse. 

Beyond our outward identity of appearances, mannerisms, and style, we’ll need a method of identifying ourselves within the metaverse. 

How will this be accomplished? A virtual ID card? Some kind of digital passport? A name tag even? 

This is one factor crucial for full adoption of the metaverse to ensure payments are securely sent to the right individual and those who claim to own assets are who they say they are. 

This is where a digital identity comes in. 

There are many attempts being made for a solution to this problem. The three universally agreed upon requirements are that it must be easy to use, secure, and selectively shared. 

One method is through SoulBound Tokens, these are tokens which cannot be bought, sold, transferred, or otherwise given to another user. 

Each signifies an identifying characteristic such as your education, name, work, and so on. 

The use of these can grant access to secure work locations in the metaverse, vouch for credentials, etc.

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